Swyftx Makes Big Moves: Aussie Crypto Exchange Eyes U.S. Market with Major Acquisition. By ChainFabricNews

Image source: Live Bitcoin News

In a bold step that’s turning heads in the crypto world, Australian-based exchange Swyftx has officially acquired Caleb & Brown, a boutique crypto brokerage that caters to wealthy investors across the globe—especially in the U.S. This move is already being called one of the biggest crypto deals in Australasia, and it's making waves far beyond Australia's shores.

So, what makes this such a big deal?

Well, Caleb & Brown isn't your average crypto platform. Based in Melbourne, the company manages over US$2 billion in digital assets and has built a strong reputation for offering one-on-one, white-glove service to high-net-worth individuals. We're talking about investors who typically hold more than a million dollars in liquid assets. Now, with Swyftx stepping in, the Australian exchange is aiming to tap directly into this elite market.

Why Now?

The timing couldn’t be better. Crypto markets are heating up again, and many believe a new bull cycle is on the horizon. But what’s really fueling this move is the changing tone in the United States. With pro-crypto voices gaining momentum—particularly under the leadership of Trump-aligned regulators—confidence is coming back fast among wealthy investors.

Swyftx CEO Jason Titman pointed out that many U.S. investors were sitting on the sidelines, waiting for regulatory clarity. With those barriers starting to lift, they’re finally ready to dive into the market. And Swyftx wants to be their go-to platform when they do.

A Natural Fit

For Swyftx, this acquisition is a perfect match. The company has grown rapidly since its launch in 2017, now serving more than 1.2 million users. They’ve already made waves in New Zealand after acquiring Easy Crypto, and now, the U.S. is clearly their next big target.

What makes Caleb & Brown stand out is their personal approach. Clients can talk to real people—not just chatbots—when buying or selling crypto. That’s a huge draw for investors dealing with large sums of money. And with the resources of Swyftx now behind them, their services are only going to get better.

What’s Next?

With this deal, Swyftx now has its foot in the door of the world’s most lucrative crypto market. And they’re not stopping here. According to insiders, the company is already planning more expansions and product offerings—like OTC (over-the-counter) trading desks, staking features, and even new token launches.

It's clear that Swyftx is aiming to become a major global player, not just a local exchange. And by partnering with Caleb & Brown, they’re showing that strategic, customer-focused growth is still very much alive in the crypto world.

As crypto continues to evolve, stories like this remind us that behind the charts and tokens, it's relationships, trust, and timing that truly shape the future of finance.