Brazil’s Meliuz Just Made History by Going All-In on Bitcoin. By ChainFabricNews

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Image source: The Crypto Times

In a bold and surprising move, Brazilian fintech company Meliuz has officially become the country's first publicly traded company to hold Bitcoin as a treasury asset. While many businesses are still debating whether or not to touch crypto, Meliuz has taken a giant leap — and people are watching closely.

Why Is This a Big Deal?

Meliuz isn’t just some startup trying to grab headlines. It’s one of Brazil’s most popular cashback and coupon platforms, used by millions of everyday Brazilians. Until recently, it was mainly focused on digital payments and financial services. But now, it’s doing something no other major company in Brazil has done before: adding Bitcoin to its balance sheet like it’s cash or gold.

Earlier this year, Meliuz quietly bought 45.72 bitcoins, spending around US $4.1 million. Then in May, after getting the green light from its shareholders, it bought even more—another 274.52 BTC. All in, they now hold over 320 BTC, valued at more than US $33 million. That’s not small change.

What’s the Reason Behind This?

According to the company, this move isn’t just about chasing trends. With inflation and currency instability in Brazil, Bitcoin offers something traditional assets can’t — a limited supply and long-term store of value.

Meliuz believes holding Bitcoin can help protect its finances over time, especially in an unpredictable economy. And with global companies like MicroStrategy and Tesla making similar bets, Meliuz sees this as part of a larger shift in how companies manage their money.

Investors Seem to Like It

If the goal was to boost investor confidence, it’s working. Meliuz’s stock price more than doubled after the first Bitcoin purchase and jumped again after the second. Clearly, shareholders are optimistic about the company’s bold new direction.

Even better? The company is taking this seriously. It created a special Bitcoin Strategic Committee to manage the investment, track market changes, and avoid unnecessary risks. This isn’t a gamble — it’s a long-term plan.

What Does This Mean for Brazil?

Meliuz may be the first in Brazil to do this, but it likely won’t be the last. Their success could inspire other companies in Latin America to rethink how they manage their finances. In a region where economic uncertainty is common, Bitcoin might be a smart hedge — and Meliuz is showing how it can be done responsibly.

Final Thoughts

Meliuz’s move into Bitcoin isn’t just news — it’s a signal. A sign that cryptocurrency is maturing and slowly becoming part of the financial mainstream in Brazil. Whether or not other companies follow, one thing is clear: crypto is no longer just for tech geeks or traders.

With careful planning, clear vision, and strong investor support, Meliuz is writing a new chapter in Brazil’s financial story — one where Bitcoin has a permanent seat at the table.

 

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