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| Image source: Alnvest |
The crypto world never stands still, and this week, a Dutch company called Amdax has made headlines with a bold move. Based in Amsterdam, Amdax has announced the launch of AMBTS (Amsterdam Bitcoin Treasury Strategy)—Europe’s first-ever public company dedicated purely to holding Bitcoin. The firm plans to list it on Euronext Amsterdam, making Bitcoin more accessible to investors who want exposure without directly buying and storing it themselves.
Why This Matters Now
Bitcoin is in the middle of an incredible year. Prices have hit record highs in 2025, climbing by more than 30%. Institutions, governments, and even traditional corporations are adding Bitcoin to their balance sheets. In fact, more than 10% of Bitcoin’s total supply is already owned by big players. Against this backdrop, Amdax believes the time is perfect to offer a regulated way for Europeans to invest in Bitcoin through traditional markets.
Their goal is ambitious—to eventually own 1% of all Bitcoin in circulation. That might sound small, but considering Bitcoin’s limited supply, it’s a huge amount, worth billions of dollars.
A Bridge Between Crypto and Traditional Finance
One of the biggest challenges for many people who want to invest in Bitcoin is the complexity of wallets, private keys, and exchanges. Amdax wants to remove that barrier. By creating a public company that simply holds Bitcoin as its core asset, investors can buy shares in the company—just like buying stocks—and indirectly own Bitcoin without worrying about technical details.
This is very similar to what U.S. company MicroStrategy has done, turning itself into a corporate Bitcoin whale. But Amdax is aiming to take that concept further by making it more accessible to everyday investors in Europe.
Strong Regulations, Strong Trust
Trust is a big deal in the crypto space. Scams and collapses have made many people cautious. But Amdax has a solid reputation. Back in 2020, it became the first crypto service provider to register with the Dutch Central Bank. Today, it also meets Europe’s strict new MiCA regulations, which are designed to bring stability and investor protection to the crypto industry.
This means AMBTS won’t just be another flashy project—it’s being built under a framework of compliance and trust, making it far more appealing to serious investors.
The Bigger Picture
Across Europe, interest in Bitcoin is growing. Several companies in Germany, France, and other countries have already added Bitcoin to their balance sheets. Amdax’s new treasury company could speed up that trend by giving both institutions and retail investors a safe and regulated way to gain Bitcoin exposure.
Final Thoughts
Amdax’s move isn’t just about one company—it’s a signal that crypto is moving closer to the heart of traditional finance. If successful, AMBTS could inspire more Bitcoin-focused financial products across Europe and beyond.
For ordinary investors, this could mean easier, safer, and more familiar ways to participate in the Bitcoin revolution—without having to worry about losing passwords or dealing with complicated exchanges.
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